Tonka Chuck & Friends - Boomer The Fire Truck - Die Cast Metal Truck

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Feb 10, 2012 20:48:34
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Christmas brings with it a lot of things - it doesn't stop at good cheer and the spirit of righteousness. Christmas gifts and cards, letters to Santa, Christmas feasts, decoration and so much more, the list is endless. But this is only when we talk of Christmas inside the four walls of a home. Have you ever ventured beyond to see what Christmas brings to the world outside your door with Christmas wreath?

Although Christmas is for the Catholic/Christian community in India, there has been a change in the scenario. Every time during the Christmas season, there is a lot going on outside the sphere of social and family life. The commercial world is also abuzz with activity. Industries across the country bank on such seasons to rake in plenty of profits. Sales, deals, discounts, events, and lots of promotional activities take place. Although the average customer may be exploited by some unscrupulous retailers, there's no denying that it is fun and very tempting to be a part of these amazing shopping extravaganzas that get you into the groove of Christmas!

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Christmas was not always a part of the Indian social culture. But in recent times, a sea change has occurred due to the emerging cosmopolitan culture across cities. Indian kids, and parents alike, have now accepted Christmas presents as part and parcel of this merry season. Christmas holidays are punctuated with toys from indulgent uncles and aunts, and rewards for being good from generous parents.

One industry which greatly counts on Christmas is the toys industry. Numerous toy companies vie to be in the media spotlight by launching the latest playthings and gadgets that could possibly appeal to kids in the targeted geographic sector. For instance, when the Harry Potter movies and books hit the Indian market, overnight, a new market was unleashed for cheap Harry Potter toys, collectibles, stationery, and other merchandise. Mattel, Barbie, Funskool, Playskool, Fisher-Price, Hot Wheels and Lego are some of the big players in the Indian toy market, constituting a major chunk of the profits.

Another industry that comes alive during the Christmas season is the Indian clothing industry. Many Indians strongly believe in the adage - Clothes maketh a man. Indians have always given much importance to apparel. During Christmas, malls and small retail shops are visited by throngs of customers waiting to get their hands on clothing on sale. Discounts lure them just like honey would attract bees! Some of the top apparel chains and brands in India include Madura Garments, Zodiac, Raymonds and Arvind Mills. However, as the retail apparel trend catches pace, apparel chains like Pantaloon Retail (India) Ltd. and Levi Strauss & Co are becoming popular. But looking beyond the metropolitan cities, it is the smaller shops everywhere that make the maximum profits. Also, as the month of December kicks off the official Hindu wedding season, many people utilize these Christmas in store events to stock up their wardrobe for the numerous ceremonies.

To summarize, it can be rightly said that Christmas is not just a festival, but a global commercial phenomenon that brings life to two big and bustling industries of India.

The Indian Industry During Christmas

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